Ten years of designing branding, print and web isn't the only reason I connect with my clients. I understand the headache of running your own business, the joys of success and the swell of pride from a job well done. Most importantly, the latter. I take pride in my work; studying your business in depth before my pencil ever hits a sketch-pad. Fruitful design can only be created with a thorough understanding of the client; an earnest connection to the brand.

The appraisal changes some things on your end too; design refocuses energy, creates new goals and re-establishes intent. Employees and owners connect back to their own company. And, of course, a skillfully created piece will inform clients about the passion, commitment and professionalism behind the brick and mortar.

Connect to your clients. Connect to your brand. Connect to your designer.