Lowe's
Lowe's

Objective: Advertise the new cleaning products aisle at Lowe's highlighting Proctor and Gamble products.

Role: Concept design

Software: Photoshop CS4

Concept: Use spring remodeling projects to sell clean-up items. Microsite suggests products for each common spring project. Finishing Touch Club sends tips, workshops and deals to members.

Outcomes: Increased sales of newly available items.

Lowe's
Lowe's

Objective: Advertise the new cleaning products aisle at Lowe's highlighting Proctor and Gamble products.

Role: Concept design

Software: Photoshop CS4

Concept: Use spring remodeling projects to sell clean-up items. Microsite suggests products for each common spring project. Finishing Touch Club sends tips, workshops and deals to members.

Outcomes: Increased sales of newly available items.

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