Objective: Raise awareness of Flindie site, which streams independent movies
Role: Creative lead, campaign creation, design
Concept: People like to learn about their interests and hate wasting time on the El. They can "get cultured" by watching independent movies on Flindie. This app offers movies according to interest in the guise of a certification program. Create a Flindie account, watch three listed films, and earn a certificate.
Outcomes: Increase account numbers, site hits, Flindie visibility.