Qualitative Measures

Gathering the intangible to create success metrics

Role: Co-Facilitator tasked with creating a culture of Community Engagement for The Nature Conservancy, Midwest Division.

Methods: Extended virtual and in-person Design Sprint.

• Audit current state metrics, sustainment practices, frameworks, and field studies guides

• Define value proposition, Community Engagement, and metrics for success

• Develop standardized method of measuring Community Engagement

• Create sustainment model linked to existing annual cycle

Results: Team understood value of Community Engagement in long-term mission. Team of evangelists fully bought in on both value of program and the team created. Excitement for their jobs was restored during a very tremulous time (layoffs announced day before day 1 of workshop).

Deliverables:

• Toolkit: Community Engagement (CE) glossary, CE personas templates, CE Survey templates, CE scoring rubric

• Rubric: utilizes metrics such as number of volunteers and % of change in income from sustainable resource practices to identify CE levels within four categories aligned to sustainability

• Sustainment plan: Annual cycle with time-bound toolkit submission, Q&A sessions for CE leadership representative, and LT conversations determining resourcing decision