Graphic Facilitation Capability

Graphic Facilitation Capability Development

Role: As Senior Leader of the Creative Community of Practice, I identified a capability with the power to define and sell solutions that was not in our wheelhouse ahead of industry trends.

Identified gap in offerings around responsive visual explanatory graphics
Close gap in creating solution: No trained Graphic Facilitators available
Close gap to selling solution: educate Business Development to offering and how we communicate capability value

Methods: I stood up the Graphic Facilitation capability at TiER1 Performance Solutions.

Develop PoV / Value proposition
Business development toolkit: value proposition, methodologies, selling best practices, case studies, service level offerings, pricing, WIIFM
Series of four academy workshops
Sustainment plan: mentorship program, network of business development evangelists, Teams hub, and innovation allies

Results: Indisputable success. Within a month of completion of the four sessions, TiER1 was completing an average of two client Graphic Facilitations per week, two Academy participants were moved into the mentorship program, and one additional person moved to full Graphic Facilitator. Awareness within the company went from zero to a high-demand differentiator capability. Engagement for the development workshops was high, the cap of 15 attendees was reached within hours of release for each of the four sessions. Additional value was gained by selling our solutions; the curriculum to train graphic facilitators was designed to be repurposed as a client workshop offering, giving TiER1 an additional revenue stream.

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The four workshops did more than train new Graphic Facilitators. They were also an engagement tool to create a growth-centered community within our widely dispersed (ten locations nationwide) Creative Team during the social isolation resulting from COVID -19. Attendees excitedly praised the courses on Yammer, SharePoint, and to clients.

The business development toolkit includes a single-slide illustrated value proposition, list of cues for when to suggest the capability, case studies, service level options including effort, estimates, and outputs.