Relationship Building

Infographics for various integration projects

Role: Client Lead during major client acquisition (Takeda Pharmaceuticals / Shire)

• Identify and leverage growth opportunities

• Mitigate attrition due to change curve

Methods: Starting with an introduction into Cyber Security, I worked into +7 business units to integrate systems, communicate changes, train people to new processes, and identify ways for people to grow their roles.

• Leadership coaching

• Pitch deck development for both new work and for leadership roles

• Identification and creation of celebratory moments such as rewards and infographics

• Created networks to serve both my company and Takeda employees

• Advisory strategy, ideas, trends, and thought leadership

• Grow and diversify client relationships by identifying additional business needs, from technology platforms to brand and experience design

• Attended and created events, meetings, workshops, and activities out

• SOW, proposal, and contract negotiation and development

• Communications to rally teams, communicate good work to leadership, and prepare teams for the next phases of integration

Results: Grew account from $20,000 to $2.5M in what came to be known as, “The Kate Citrin Factor.” My creative strategy, communications, and leadership coaching were regularly cited in Takeda meetings, growing our account quickly through word-of-mouth. To maximize visibility, I designed infographics for each team at the close of any project. These infographics told an inspirational story to leadership, rallied teams around their success, and also to extended my company’s reach with an easy-to-purchase deliverable.