Aquila

US Air Force culture of innovation AFWERX challenge

Role: Creative Strategist (phase one) and Initiative Lead (phase two).

• Architect the solution

• Develop the narrative

• Communicate the value of all components to key stakeholders 

Metods: We designed a multi-phased, multi-tiered approach to produce bottom-up culture change.

• Program audit

• Culture capabilities framework design

• Brand assets: logo, graphics, story, creative approach

• Overview/Sizzle reel video

• Small group pitch

• Facilitated live discussions

• Live Q&A sessions

• Digital assets: Zoom backgrounds, Micro-site, Digital Brochure, leave-behinds,

Results: Winner of the US Airforce’s prestigious AFWERX Innovation Space Challenge.  AFWERX has had +21,200 showcase participants, +7,600 solutions submitted, with only 153 contacts awarded.